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Brand World · Identity
Signal / 404.
A brand world for a digital-native label where error becomes identity.
Role
Brand world, identity, type
Year
2025
The idea
Make the glitch feel intentional. We built a brand system around signal, noise, and the beauty of lost connections.
Signal / 404 is a study in digital texture — broken type, scan lines, and the moment the page refuses to load. The system flexes from identity to launch film, keeping the error state as the brand.