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Identity · Art Direction
New Rituals.
Identity and art direction for daily practices reimagined as ceremony.
Role
Identity, art direction, typography
Year
2025
The idea
Make the ordinary feel ceremonial. We gave everyday practices a visual language worth repeating.
New Rituals is a study in structure and repetition — morning light, marked time, quiet geometry. The identity system flexes from stationery to editorial layouts, keeping the ritual intact at every touch.